Mergermarket M&A Forum Australia 2024

The premier M&A forum in Australia

location_on Four Seasons Hotel and Online, Sydney Map
15 Oct

Brave news world: The impact of social media and news on M&A

One of the key ingredients for successful dealmaking in the age of social media is to have effective communication throughout the M&A process. However, social media and news reporting can take on a life of their own, creating a narrative (true or false) that becomes the story. For M&A dealmakers, it is imperative to develop a robust risk and media management strategy to counter the effects of rumour on a transaction to ensure valuations are not impacted, investor confidence and trust remain high, and the deal is completed. In this session, a panel of seasoned practitioners will share how they think about and act upon this key area in 2024 and beyond.

  • What are the risk and real-life examples of deals being destroyed by rumour and false narratives?
  • How do you develop strategies to manage the media, public opinion, and mitigate risk?
  • How does confidential deal information find its way into the media, and how can you stop it?
  • How do you successfully instigate internal and external communication strategies during transactions?
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  • Speakers keyboard_arrow_down
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    Giovanni Amodeo Chief Influencers Officer ION ANALYTICS Bio
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    Geoff Elliott Managing Partner, Corporate & Financial Communications GRACOSWAY Bio
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    Simon Segal Director MERGERMARKET AUSTRALIA Bio
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    Roger Newby Managing Director SODALI & CO Bio
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    Delphine Cassidy Chief Communications Officer ORICA Bio

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