Debtwire Private Credit Forum Europe 2026

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How to Write a Winning Pitch


If your firm has been shortlisted we encourage you to submit a pitch to be in with a chance of winning. You will need to send your 300-word pitch to Yulianna.Hovoradlo@iongroup.com by the 24th of April. Check out our tips below.

Your pitch should bring the numbers to life. The judges want to see:

  • How your firm added value to deal processes
  • How you supported clients and tackled complex challenges
  • What made your deals stand out in the market

Should you highlight one deal or several?

  • If your success is best demonstrated across multiple deals, explain why they were significant and how your firm played a crucial role.
  • If one landmark deal defines your year, make it clear why this example stands out.

What the judges will disregard:

Additional Notes:

  • All pitches are confidential, except for People’s Choice Award submissions, which will be displayed publicly on the Awards website. Please clearly mark any previously undisclosed information as “confidential.”
  • There’s no need for a presentation, illustrations or pitchbooks; just a single page will do fine.
  • Only deals completed between 1 January 2025 – 31 December 2025 are eligible.