STAGES OF PITCHING: 

Winners of the Mergermarket M&A Awards - Europe will be announced on 6th December. If you're an advisor interested to enter, here's how it works.

Step 1: Data analysis

We analyse our league table data in September to identify the top-ranked firms and form our shortlist.

The analysis considers overall value of transactions as well as overall volume (deal count) in equal measure - meaning that even if your transactions have undisclosed values, every deal counts.

The period under review is for deals announced between 1st October 2021 to 30th September 2022 - a full twelve month period.

Step 2: Shortlist announced on 4 October 

When the analysis is done, we announce a shortlist for each category 4 October 2022.

Only these firms are eligible to enter the awards.

Contact jennifer.ghoni@iongroup.com for further information.

Step 3: Send a pitch by 31 October

Each of the firms who successfully make the shortlist are invited to write a full 300 word pitch. The pitch is handed to a panel of M&A veterans who will review all the entries received, compare it with our league table data and debate who deserves to win.

This means the pitch is the most important stage of the process! Judges are looking for the story behind the data, such as the value-adding nature of the advisory work you provided to clients, examples of innovative or creative solutions to complex situations and how you helped get the deal across the line.
 

Step 4: Judging 

From early October into the beginning of November , our judges will review all of the pitches and the data. The judges come from a wide variety of industry backgrounds, including investment banking, private equity, financial advisory, legal advisory, academia and journalism. They apply their knowledge to interpret if the deal data combined with what's written in the pitch all adds up to a winning entry.

Step 5: Awards announcement on 6 December at the Mergermarket Europe M&A Awards 2022

We will be announcing the top dealmakers from across the region on 6 December 2022 at the Mergermarket M&A Awards – Europe 2022 in the De Vere Grand Connaught Rooms, London. Stay tuned on which firms will be awarded.

TOP TIPS FOR WRITING YOUR EUROPEAN M&A AWARDS PITCH

If you’re asking yourself how to condense a year in deals into your A4 page pitch then look no further.

Let's start at the beginning. How do we get our financial advisory and legal advisory shortlists together? Each of the firms who successfully make the shortlist are invited to write an 300 word pitch. The pitch is handed to a panel of M&A veterans who will review all the entries received, compare it with our league table data and debate who deserves to win. To ensure that local advisers are represented within the country categories, we also nominate the highest ranked locally headquartered advisers to the shortlist.

We will provide the panel with the following M&A data during the judging process:

• Your league table ranking by both value and volume for the category
• The overall deal count and total transaction value for the firm for the category

 Your pitch needs to tell the story behind these numbers.

The judges want to know why you deserve to win. An ideal pitch will show how you added value to deal processes, supported clients and offered creative solutions to complex situations.

Your pitch may choose to highlight your successes across several different deals. All corporate and private equity transactions are captured by our shortlisting process and mandates to any party on the deal are valid – buyer, seller or target. Explain why these deals were so important and what you did as an adviser to get them across the line.

Sometimes, one deal says it all. If you worked on a landmark transaction and that single deal tells the story of your year, then make clear you have selected one example to highlight. The judges look for the direct contribution your firm made to the process, especially if you were a lead adviser.

What the judges are asked to ignore:

• Any reference to non-Mergermarket awards and rankings
• Deals that don’t meet our criteria for inclusion in Mergermarket’s database
• Financing or underwriting on deals where you had no M&A mandate
• Legal advice offered to financial advisers only

Some other useful notes:

• The pitches are treated as confidential documents. However, please clearly mark any previously undisclosed information as “confidential”.
• There’s no need for a presentation, illustrations or pitchbooks; just a single page will do fine.
• The mid-market prize includes deals €30m to €1bn (or equivalent).
• Deadline day is Monday 31st October
• Send your entry to Jennifer.Ghoni@iongroup.com

And don’t forget…if you make a pitch, you’re in with a chance of winning. The winners will be announced at the Mergermarket M&A Awards - Europe on 6 December.